We were tasked with branding an unknown organization (AAPI) to a group of hyper-confident physicians, typically overwhelmed with non-stop sales pitches from charlatans and family members alike.

THE PROBLEM: Over 50% of retirement aged physicians are unable to retire and are famously bad with money.

THE INSIGHT: Healthcare has become so unbelievably challenging, it’s all a physician can do to keep up, much less be an expert investor.

THE SOLUTION: Healthcare’s Hard.

Considering the over-worked state of the average physician, we decided to show the “so bad it’s laughable” day-to-day experience of many healthcare providers today, and present AAPI as Wealthcare for Healthcare, giving people one less thing to worry about.

BRAND MANIFESTO - Print

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