THE PROBLEM: While Amazon’s bot, “Alexa” had led the market for years, people were starting to take her for granted.

THE INSIGHT: When it comes to knowing the weather, a scrumptious recipe, locking the front door or playing some jams, no other bot is as helpful as Alexa.

THE SOLUTION: There’s Only One Alexa

Creative directed this 360 campaign for Amazon in Super Bowl 52, as well as wrote for the TV spot below.

TV SPOT

CASE STUDY

Had the opportunity to write for and direct the following celebs in the Cannes Lion-winning social campaign.

SOCIAL VIDEO HIGHLIGHTS