CASE STUDY: American Academy of Physician Investors

Preparing for retirement poses challenges for many working adults. A disproportionate number of physicians practice medicine well beyond the traditional retirement age of 65. The American Academy of Physician Investors is a non-profit organization with the goal of helping physicians make better investment choices.

  • The Challenge.

    • Lack of visibility in serving a small, niche market

    • Lack of marketing specializations needed for growth

    • Need to increase membership and improve brand equity

  • Proposed Solution.

    GTM Strategy, Brand Strategy, and the following Creative Deliverables:

    • Video

    • Email Campaigns

    • Sales Sheet

    • Print Ad

    • Social Media Campaign

    • SEO

  • The Results.

    • X% increase in web traffic

    • X% increase in membership

    • 1300 new physician sign ups

    • X new leads and

    • % increase in revenue generated

    • X ROI for marketing investment

Creative Deliverables

LAUNCH VIDEO

PRINT AD

SOCIAL

EMAIL CAMPAIGN

SEO